Command Center Always On ▲ Sites · Suppliers · Plants
Semiconductor Fabs 40%+ ▼ sited in water-stressed zones
Chilean Mining $105B ▼ water-driven cost pressure 2025–34
waterAlpha® 2–6% ▲ stock-return coefficient · 3,421 co.
Imputation R² > 0.7 ▲ 80% non-disclosure gap
IFRS-S2 2025 ▲ in effect
CSRD ~50K co. ▲ by 2028
Tobin's Q −0.37× ▼ water-intensive
Stock Return −4.80% ▼ WIPPE +1
FourKites Control Tower ~$1B ▲ validated SaaS pattern
Command Center Always On ▲ Sites · Suppliers · Plants
Semiconductor Fabs 40%+ ▼ sited in water-stressed zones
Chilean Mining $105B ▼ water-driven cost pressure 2025–34
waterAlpha® 2–6% ▲ stock-return coefficient · 3,421 co.
Imputation R² > 0.7 ▲ 80% non-disclosure gap
IFRS-S2 2025 ▲ in effect
CSRD ~50K co. ▲ by 2028
Tobin's Q −0.37× ▼ water-intensive
Stock Return −4.80% ▼ WIPPE +1
FourKites Control Tower ~$1B ▲ validated SaaS pattern
Pricing Water as a Financial Risk — and an Alpha Return Opportunity

Water Risk Pricing Powered by AI

A persistent, always-on platform that prices water risk into siting, supply-chain, and operating decisions for water-intensive industry. One scenario engine — price a water-availability event against P&L and capital impact — pointed at three objects: candidate sites, supplier & utility counterparties, and owned facilities. Built on a peer-reviewed waterAlpha® financial model.

→ Read the peer-reviewed research
3,421companies · extended to 7,200 co-yrs
2–6%waterAlpha® stock-return coefficient
R² > 0.7ML imputation · 80% non-disclosure gap
waterAlpha® — stylized alpha symbol over fintech chart and water ripples
Fabs sited in stressed zones
40%+
of new semiconductor fabs since 2021
Mining investment exposed
$105B
Chilean copper & lithium, 2025–34
waterAlpha® return signal
2–6%
▲ stock-return coefficient · peer-reviewed
Control Tower TAM
$5–10B
▲ FourKites / Project44 pattern
Capital Is Being Committed Blind to Water Risk

The same decision is going wrong across energy, tech, materials, and consumer staples — at once.

Carbon is a long-term regulatory compliance play. Water is an immediate operational threat. The decision of where to build, who to depend on, and what to keep running is being made without pricing water risk — and the consequences are compounding every quarter left unmonitored. These risks don't resolve with a point-in-time report. They require a live platform.

01. New Sites

Where should we build next?

40%+ of new semiconductor fabs sited since 2021 sit in high or extremely high water-stress zones. Energy (43%), Consumer Staples (43%), Utilities (36%), and Materials (36%) rank among the most water-dependent GICS sectors — a much wider footprint than data centers alone. // Robeco, 2026

02. Suppliers

Which supplier might not ship?

$105B in Chilean copper and lithium mining investment (2025–2034) is now exposed to water-driven cost pressure. Supply chains built on water-stressed counterparties carry unpriced default risk that doesn't appear in standard vendor scorecards. // S&P Global, 2026

03. Our Plants

Is a facility at risk right now?

A 2–6% stock-return coefficient tied to water intensity across 3,421 S&P 500-era companies. The signal is real — and it runs every quarter, not just at reporting time. Owned facilities in stressed basins carry an operational discount the market hasn't yet priced. // Adriaens et al., 2026

The Invisible Water Tax · n ≈ 7,200

Water intensity vs. market returns & valuation.

S&P 500. 2013–2022. Robustness confirmed across three water intensity metrics (WIPPE, WIPE, WIPS) with industry and year fixed effects. Published / forthcoming in QJF / Global Finance Forum Special Issue.

Return Drag
−4.80%
per unit increase in water intensity relative to fixed assets — most capital-intensive sectors hit hardest.
// Adriaens et al., 2026
Cost of Capital Uplift
+2.15%
investors reward firms for bearing water risk — high-intensity firms carry a priced return premium.
// Alves et al., 2025
Valuation Penalty
−0.37×
Tobin's Q erosion — higher water consumption significantly reduces long-term market valuation.
// Tian, 2023
Margin Squeeze
5×Δ
Water intensity affects corporate efficiency (ROE/ROA) — particularly in IT, Utilities & Energy.
// Tian & Adriaens, 2025
One Scenario Engine · Three Objects

Price a water-availability event against P&L and capital impact — horizontal across any water-intensive sector.

The Command Center is not a single-vertical tool. A company keeps it open every day — pointed at whichever object is generating the most pressing question. The derivative revenue path: the EBIT/NOPAT impact the engine prices is a direct input to brand-valuation methodology (Interbrand, Brand Finance, Kantar BrandZ).

A. Intelligence Layer

waterAlpha® Engine

Published waterAlpha® regression + ML imputation model. 3,421 companies extended to 7,200 company-years. Signal validated across WIPPE, WIPE, and WIPS water intensity metrics with industry and year fixed effects. // Peer-reviewed · QJF / Global Finance Forum

B. Live Core

Counterparty Water Risk Estimator

Already running site-level scenario math today. Prices water-availability events against P&L impact and mitigation ROI for candidate sites, supplier counterparties, and owned facilities — in real time, not as a point-in-time report.

C. Derivative Layer

Brand Value / waterAlpha® Dashboard

Back-tested against the 2025 Interbrand Top 100. The EBIT impact the engine prices feeds directly into Interbrand, Brand Finance, and Kantar BrandZ methodology — at Steps 2, 3, and 4. Brand value at risk is a natural extension of operational risk pricing.

Proof it's already paid for: Named clients AWS, Kurita Water Industries, and Asahi. Indexes powered by waterAlpha® on NASDAQ, Nikkei 225, and STOXX.
Product · The Command Center

One engine, always on, watching three places money is at risk.

The water-risk instance of an already-funded control-tower pattern — recurring, land-and-expand SaaS revenue, not lumpy consulting. Built on Bloomberg water intensity data, GICS sector classifications, and IFRS-S2 / SEC climate disclosure frameworks. Designed to be causal, not correlational — and live, not retrospective.

// Siting · Investment

New Sites

Price water-availability risk for candidate sites before capital is committed. Scenario math against P&L impact and mitigation ROI — integrated into site-selection and M&A due diligence workflows for energy, tech, materials, and consumer staples.

Use case Siting & M&AOutput EaR · Basin Risk Score
// Supply Chain · Counterparty

Suppliers

Counterparty Water Risk Estimator, already running site-level scenario math today. Price supplier and utility counterparty exposure before a disruption surfaces in earnings. Nonviable suppliers flagged in real time.

IP ® + prov. patentInputs Water intensity · Basin data
// Operations · Facilities

Our Plants

Persistent monitoring of owned facilities against live water-stress data. A facility at risk surfaces before it hits operating margins. The same engine that prices site risk tracks operational exposure across the full portfolio.

Coverage Any water-intensive sectorFormat Always-on SaaS
// Derivative · Brand Finance

Brand Value-at-Risk

The EBIT/NOPAT impact the engine prices feeds directly into Interbrand, Brand Finance, and Kantar BrandZ methodology. Back-tested against the 2025 Interbrand Top 100. Brand value-at-risk as an extension of operational risk pricing.

Standard ISO 10668Path Option 2 — expand from Command Center
// Live Tool · waterAlpha® Brand Dashboard

Brand value-at-risk, powered by the Command Center engine

Search any of the 2025 Interbrand Top 100 brands, adjust scenario levers for earnings pressure, financing pressure, and brand trust — and surface the water-driven discount embedded in corporate valuations. A derivative output of the Command Center's core waterAlpha® model.

Overview Brand Explorer Portfolio Back-test Audit
Overview Brand Explorer Portfolio Back-test
Search brand
e.g. Apple, Nike, LVMH…
Scenario levers
Earnings pressure 0.62
Financing pressure 0.38
Brand trust 0.75
Hidden water value by segment
Utilities
Staples
IT
Luxury
Auto
Finance
Select a brand to see waterBeta® EaR adjustment, GBRI™ brand trust coefficient, and water-adjusted brand equity estimate.
Launch dashboard  →
Market · The Control Tower Pattern

A validated investment market — and a 36-month entry window.

FourKites launched an "Intelligent Control Tower" product in 2025 and was last valued near $1B in its 2021 round. Project44 has raised $912M at a $2.7B valuation. The Command Center is the water-risk instance of this already-funded SaaS pattern — recurring, land-and-expand, 70%+ margins at scale. IFRS-S2 in effect for 2025. CSRD expanding to ~50,000 companies by 2028. The priced state variable will commoditize within five years — Equarius captures it now.

TAM · Total Addressable
$5–10B
Water risk advisory, ESG data services, and risk-data licensing globally. MSCI Index segment runs 76.4% adj. EBITDA margin (FY2025).
SAM · Serviceable
$600M–1B
ESG-indexed funds, insurance, hedge fund and PE water VaR analytics — plus credit-risk data API as Phase 2 expansion.
SOM · Initial Target
$75–200M
~250 water-intensive S&P 500 issuers × ~$300K avg blended contract; expanded to ~750 global index constituents.
Applications · Two Buyers, Five Paths

Two buyer archetypes. One model. Land, expand, compound.

The Command Center serves two distinct buying motives — risk hedging and alpha harvesting — across one underlying waterAlpha® model. The five revenue paths compound on each other as the installed base grows.

Risk Buyer

Hedge the Premium

CRO, Treasurer, CFO, capital committee, bank & insurer credit teams. Price and avoid water risk before committing capital. Command Center flagship (Path 1), credit-risk data API (Path 4) — and brand value-at-risk (Path 2) as the direct downstream application.

Alpha Buyer

Harvest the Premium

Quant / factor asset managers, smart-beta ETF issuers, index providers. Tilt a portfolio to capture the documented waterAlpha® return premium. Factor & alpha licensing (Path 3), index providers partnership (Path 5) — indexes already powered by waterAlpha® on NASDAQ, Nikkei 225, and STOXX.

Five Revenue Paths

Path 1
Command Center
Flagship recurring SaaS — site, supplier, and facility monitoring. Land with AWS and Asahi as referenceable case studies.
Path 2
Brand Value-at-Risk
EBIT impact from the Command Center engine feeds Interbrand / BrandZ methodology. Derivative expansion from the installed base.
Path 3
Factor & Alpha Licensing
License the waterAlpha® factor to quant managers and smart-beta ETF issuers. Recurring data-licensing margins at scale.
Path 4 + 5
Credit API · Index Partners
Credit-risk data API (Phase 2) built on the Command Center installed base. S-Network Global Indexes and index-provider partnerships (Moody's / Four Twenty Seven pattern).

// waterAlpha® signal: R² 0.07–0.32, coefficients ~2–6%, sign varies by benchmark — a validated, useful input, not a standalone score. Adriaens, Tian, Slawecki & Mogosanu (2026).

What Powers the Command Center

Already built. Already paid for. Already running.

80% of companies don't disclose water use. Our AI reconstructs their water footprints with 70%+ predictive accuracy using standard financial proxies — giving the Command Center a data advantage that widens as the installed base grows.

📊

Peer-Reviewed waterAlpha® Model

Published regression + ML imputation across 3,421 companies, extended to 7,200 company-years. Forthcoming in QJF / Global Finance Forum Special Issue. Signal is real: 2–6% stock-return coefficient.

⚙️

Live Scenario Engine

Counterparty Water Risk Estimator already running site-level scenario math today. P&L impact and mitigation ROI — not a static score, a live operational tool.

🔒

Dual IP

Trademarked waterAlpha®, waterBeta®, waterVaR™, and GBRI™ analytics. Provisional patents. No comparable platform links basin-level water risk to P&L, brand valuation, and credit simultaneously.

⚖️

IFRS-S2 Native

Built for mandatory climate-financial disclosure from the ground up. First-mover advantage as IFRS-S2 (2025) and CSRD (~50K companies by 2028) drive corporate water-risk pricing requirements.

🏷️

Brand Finance Integration

Direct integration with Interbrand, Brand Finance, and Kantar BrandZ methodology — a first in the industry. EBIT impact priced by the Command Center engine feeds directly into Steps 2, 3, and 4.

🏦

Named Proof Points

Contracts with AWS, Kurita Water Industries, and Asahi. Indexes powered by waterAlpha® on NASDAQ, Nikkei 225, and STOXX. 200+ licensees — named Equarius S-Network Global Water Index partner.

The Team

160+ combined years across water risk, ML, and capital markets.

A founder-led team bridging civil engineering, machine learning, brand finance, and institutional capital markets — anchored at the University of Michigan and the Ripple-funded Center for Digital Asset Finance.

PAPeter Adriaens
Peter Adriaens, PhD, PE
CEO & CTO · Co-Founder

28 years in water risk; 10 years at the intersection of climate, infrastructure, and capital markets. Director of the Center for Digital Asset Finance (funded by Ripple) and Professor of Civil & Environmental Engineering at the University of Michigan. Inventor of waterBeta®, waterVaR™, and Equarius Risk Analytics™.

PhD, Environmental Sciences (UC Riverside); Postdoctoral Scholar (Stanford). Member by Eminence, American Academy of Environmental Engineers. Belgian Royal Academy of Applied Sciences and the Arts.

UMichStanfordRoss SchoolPE
/in/peteradriaens
IMIulia Mogosanu
Iuliana (Iulia) Mogosanu, MBA
Chief Data Scientist

Machine learning and water risk finance. Author of the core regression and orthogonalization models underneath the platform. Previously researcher at Harvard Business School (innovation & clean tech) and CTO at Equarius Risk Analytics.

MBA, Ross School of Business; MS, Sustainable Systems — University of Michigan. BS, Economics. Erb Institute alumna; prior career in corporate banking risk management on multinational investments.

Ross MBAErbHBSML / Finance
/in/iulianamogosanu
TSTad Slawecki
Tad Slawecki
Chief Information Officer

30+ years of database architecture and computational systems for environmental data. Co-architect of the waterBeta® data infrastructure. Senior Engineer and Computer Manager at LimnoTech (Ann Arbor) since 1983 — building DBMS, GIS, modeling, and visualization tools that move from data to defensible decisions.

BSE, Computer Engineering; MS, Environmental Health Sciences. Long-standing partner on University of Michigan licensed water-risk indexing technology.

LimnoTechDBMSGIS40+ yrs
/in/tad-slawecki
HGHe (Tracy) Gao
He (Tracy) Gao, MBA
Brand Valuation Lead

Eight years across supply chain, brand finance, and sustainability strategy. Lead on the GBRI™ brand opportunity and sentiment models — translating water-risk signal into the language used by CMOs, brand finance teams, and the Interbrand-style framework community.

MBA, Ross School of Business — University of Michigan. Erb Institute alumna (sustainability dual-degree track).

Ross MBAErbBrand FinanceSupply Chain
/in/he-tracy-gao
STSharron L. Todd
Sharron L. Todd
Brand Development & Marketing

15+ years building brands and capital-markets narrative through marketing communications, brand strategy, and business development. Currently Head of Marketing Communications & DEI Impact at CAVU Securities — a boutique broker-dealer connecting sophisticated investors to hand-picked investment opportunities. Translates EquariusAI's quantitative methodology into institutional-grade positioning and partner-channel narrative.

Previously Partner & Head of Marketing Communications at GoodLight Capital; Marketing Director at Ozone X. U.S. Army veteran. Independent practice at sharrontodd.com.

CAVU SecuritiesCapital MarketsBrand StrategyArmy Veteran
/in/sharrontodd
+
Chief Revenue Officer
// Open · recruit with Seed close

Financial-SaaS commercial leader. Frees the CEO as visionary bridge to IOSCO (International Organization of Securities Commissions), ISSB (International Sustainability Standards Board), and Interbrand-style standard-setters.

Targeting candidates with index, ratings, or ESG-data sales pedigree (MSCI, Bloomberg, Sustainalytics, S&P Global).

Financial SaaSIndex / RatingsSeed → A
// Advisory Board

Senior advisors across asset management, water industry, and green bond markets.

Tim Dekker, PhD, PE
CEO & President · LimnoTech

Environmental and water resources engineer with leadership of one of the most respected independent water consultancies in North America. Lecturer at the University of Michigan and Harvard GSD. Joined LimnoTech 1999; President since 2018; CEO since 2023.

/in/timothy-dekker →
Kiyoshi Hoshino
Corporate Innovation · Kurita Water Industries

Senior strategist at Kurita Water Industries — Japan's leading industrial water treatment company and a corporate partner to EquariusAI. Drives Kurita's global innovation pipeline across Japan, Germany, and Singapore R&D bases.

kurita-water.com →
Lydia Miller
Senior Vice President · Dana Investment Advisors

Portfolio specialist focused on Dana's sustainability and ESG research and investment strategies. MBA, Finance & International Business, University of Chicago. Previously Managing Director at Big Path Capital; senior roles at UBS and SBC Brinson Partners.

/in/lydia-miller →
Mayank Gupta
Founder & CEO · CaseBasix

Founder of CaseBasix, a strategy-consulting career platform preparing MBAs for top-tier firms (McKinsey, BCG, Bain, Strategy&). Prior operating experience at Equarius Risk Analytics and BTCA — long-standing connection to the EquariusAI methodology and commercial roadmap.

/in/mayank-gupta →
Paul Freedman, PE, BCEE
Co-Founder & Board Chair · LimnoTech

Co-founder of LimnoTech (1975) and 2020 elected member of the National Academy of Engineering. Past President, Water Environment Federation. Fellow of ASCE and WEF. Co-inventor of waterBeta® and waterVaR (Adriaens, Freedman, Marr, 2013) — the foundational IP behind the EquariusAI platform.

/in/paul-freedman →
From Research to Markets

Our Partners and Clients

An ecosystem spanning academic research, data and index providers, financial channels, technology infrastructure, and named corporate buyers — covering the full value chain from primary research to institutional distribution.

// Clients
Amazon Web Services Asahi Group Kurita Water Industries CRD Global Limeyard FastINDX LimnoTech University of Michigan Innovation Partnerships University of Michigan Center for Digital Asset Finance Amazon Web Services Asahi Group Kurita Water Industries CRD Global Limeyard FastINDX LimnoTech University of Michigan Innovation Partnerships University of Michigan Center for Digital Asset Finance
// Development Partners
MSCI ESG Research HSBC S-Network Global Indexes CDP — Disclosure Insight Action C8 — Create, Trade & Own MSCI ESG Research HSBC S-Network Global Indexes CDP — Disclosure Insight Action C8 — Create, Trade & Own MSCI ESG Research HSBC S-Network Global Indexes CDP — Disclosure Insight Action C8 — Create, Trade & Own
// Engagement
KPMG Marubeni SMBC InfraClear KPMG Marubeni SMBC InfraClear KPMG Marubeni SMBC InfraClear
Let's Talk

Water risk is no longer an ESG footnote.

It is a material siting risk, a supply-chain threat, and a live operational liability — in energy, tech, materials, and consumer staples at once. Water Risk Pricing Powered by AI is the only always-on platform that prices water risk into the decisions where it actually shows up: sites, suppliers, and plants.

+1 (734) 709-0065

linkedin.com/in/peteradriaens